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Cognitive Dissonance

Monish Subherwal

1.  “Cognitive dissonance is the discomfort experienced when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions. In a state of dissonance, people may sometimes feel “disequilibrium”: frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc.” – Wikipedia

2.  (My expansion) Cognitive dissonance also happens when people engage in behavior that conflicts with one’s beliefs.

For example, when people do or say things they regret, or are “forced” to do or say things they are not in agreement with.

References

Episode 4 teaches Cognitive Dissonance in more detail.  Check it out!  004 Why we FREAK OUT when reality bites… (Cognitive Dissonance)