B C E F G H I L M O P R S T
Ci Co Cr

Creative Abrasion

Monish Subherwal

The tension and collision of ideas and perspectives when designers work together.  It is naturally to be expected within organizations that promote collaboration and innovation (the best ideas come from diverse viewpoints and divergent thinking).

Where it becomes problematic is when a project’s momentum is halted as a result of people taking feedback and communication personally – moving critique into criticism.

“Creative abrasion is a phrase coined by Jerry Hirshberg, founder and president of Nissan Design International and describes a culture where ideas are productively challenged…Creating an environment of diversity where opposing approaches grate up against each other is greatly successful in fostering innovation. It forces people to truly evaluate their approach and decision-making.

…Perhaps one of the most popular advocates of creative abrasion was Steve Jobs. When creating the Apple Macintosh he hand picked a team of engineers and completely separated them from the rest of the business. The people he chose were intentionally diverse in their personalities. He hired poets, historians, musicians who also just happened to be great engineers. In doing so he formed a team with conflicting cognitive biases, decision making and problem solving processes and left/right brain thinking.”

Source:  http://www.ryantomlinson.com/creative-abrasion-why-conflict-is-key-to-team-cohesion/